Dish
- Year
- 2014
- Location
- Las Vegas, Nevada (USA)
- Client
- Dish Network
- Industry
- Consumer Technology - Telecommunications
Beyond Entertainment
- Services
- Large Tailored Exhibits
- Storage & Logistics
- Fabrication
- Interactive Displays
- Disciplines
- Custom Fabrication
- Design
- Hanging Signs
- Immersive Installation
- Integrated Tech & AV
- Large Scale Displays
- Strategy
- Event
- CES
Overview
DISH’s CES 2014 exhibit brought a playful, high-energy brand presence to the show floor while keeping the product experience clear and accessible. IGE used bold red-and-white graphics, oversized messaging, media displays, and themed activation areas to introduce DISH’s latest entertainment solutions in a way that felt approachable, memorable, and easy for attendees to engage with.
The Results
The booth gave DISH a strong and recognizable presence at CES, combining product education with a lively brand experience. Through strategic use of space, clear messaging, and interactive demonstration areas, the exhibit helped communicate DISH’s innovation in television and streaming while creating a memorable connection with attendees.
