Ascend Clinical
- Year
- 2013
- Location
- Las Vegas, Nevada (USA)
- Client
- Ascend Clinical
- Industry
- Medical Technology
The Business of Improving Life
- Services
- Tailored Exhibits
- Storage & Logistics
- Fabrication
- Disciplines
- Accent Lighting
- Custom Fabrication
- Hanging Signs
- Innovative Design
- Integrated Tech & AV
- LED Video Wall
- Strategy & Design
- Turn-Key Operation
- Event
- ANNA
Overview
IGE partnered with Ascend Clinical to design their exhibit at ASN Kidney Week. The brief called for a space that felt as precise and reliable as the brand itself. Crisp lines, considered lighting, and clean finishes reflecting Ascend’s commitment to innovation and trust in the medical field.
Challenge
The space needed to position Ascend Clinical as a forward-thinking leader in modern medical sciences, without losing the human side of what they do. Sleek and innovative, but approachable and warm in equal measure.
Solution
A custom hanging sign built around the brand’s logo pushed the space further. Futuristic in feel, but firmly rooted in the brand’s mission to focus on the future of medicine.
Impact
Twelve massive hanging signs anchored a space filled with fully interactive installations and luxury lounges that drew a constant flow of visitors. The exhibit gave Mobily an unmistakable presence on the floor and earned IGE the MOD Design Award for Best Custom Exhibit.
