Crest + Oral-B

For ADA 2013, IGE partnered with Crest + Oral-B to create a large scale exhibit focused on consumer engagement and brand visibility. The environment combined interactive product displays, clean architectural forms, and immersive lighting to support education, traffic flow, and visitor interaction.

With a 2,500-square-foot footprint at one of the dental industry’s largest events, every area of the exhibit needed a purpose. The challenge was creating a space that felt open, interactive, and highly branded while creating the right space for product demonstrations and testing.

We designed an immersive environment centered around the brand’s Crest Blue color, combining illuminated displays, acrylic product showcases, interactive stations, and clean architectural forms. Large branded elements and integrated lighting helped create a modern retail-inspired experience.

The exhibit successfully balanced strong consumer engagement with a polished brand presence. Interactive product areas, immersive lighting, and high visitor traffic helped reinforce Crest + Oral-B’s position as an innovative leader in oral care at ADA 2013.