Taser

IACP is the premier event for law enforcement professionals worldwide, and it is the perfect stage for a brand like Taser. Founded in 1993, Taser redefined law enforcement with their electrical weapons before evolving into Axon, a technology platform built around one mission: protecting life and making communities safer. Today, Axon’s network spans more than 17,000 agencies across 100+ countries.

Taser needed a branded environment worthy of the innovations they were bringing to the floor. The brief called for a sophisticated, clean space where team members could demonstrate their latest technology, including a fully enclosed shooting range built from tempered glass, allowing visitors to test smart weapons against a target safely while onlookers watched from outside the structure.

IGE handled the project end to end: creative strategy, exhibit design, graphics, fabrication, and all logistics including shipping and storage. The result was a clean, open exhibit with a strong Taser brand presence in the brand’s signature navy and white, built to showcase the company’s innovations with the confidence and credibility the audience demanded.