Whirlpool

IGE’s relationship with Whirlpool goes back further than this project. Familiar with the brand’s identity, presentation preferences, and objectives, we designed a modular exhibit built to evolve. Flexible enough to accommodate new product launches and annual updates, all without starting from scratch each time.

At CES 2015, Whirlpool was one of over 3,600 companies competing for attention across 2.4 million square feet of show floor. The goal was clear: cut through the noise and position Whirlpool as the industry leader in home electronics it is. Innovative, forward-thinking, and worth stopping for.

The exhibit was built around the world Whirlpool’s products live in. Distinct home environments that gave attendees a natural, intuitive way to experience the brand. Interactive displays and the latest technology reinforced Whirlpool’s commitment to innovation, while a massive circular sign bearing the company logo and mission statement anchored the space from above. The result was an environment that felt as warm and welcoming as the brand promise it represented.