Kiss
- Year
- 2012
- Location
- Boston, Massachusetts (USA)
- Client
- Kiss
- Industry
- Technology & Innovation
Global Beauty
- Services
- Tailored Exhibits
- Storage & Logistics
- Fabrication
- Interactive Displays
- Disciplines
- Branding
- Custom Fabrication
- Design
- Graphics Production
- Integrated Tech & AV
- Strategy
- Event
- NACDS
Overview
At NACDS 2012 in Boston, IGE designed a 20×30 booth for Kiss, a leading beauty care brand known for its professional‑quality nail products. The open‑concept layout showcased the launch of their press‑on gel nails, an innovation in the beauty market, while the lacquered scarlet surfaces and ivory acrylic structure evoked freshly‑painted nails and made a striking visual impact.
Challenge
A sleek, tech driven fitness exhibit showcasing immersive brand storytelling through integrated AV and custom fabrication. This mid-scale booth perfectly blends modern aesthetics with high-impact functionality.
Solution
The booth delivered exactly the bold brand statement Kiss was after: modern, attention‑grabbing and distinctly styled. By combining material contrast, vivid color accents and smart product placement, the exhibit positioned Kiss as both trend‑setter and trusted authority in beauty retail.
Impact
An important aspect of the Kiss exhibit was the launch of their press-on gel nails. This innovation revolutionized the beauty industry, offering women a gel manicure in minutes, with reliably long-lasting results. IGE designed an open-concept booth that allowed Kiss to showcase this new product without neglecting existing merchandise. Dressed in lacquered scarlet and ivory, the acrylic structure resembled freshly painted nails. The completed custom retail booth for Kiss was a warm, elegant environment reflective of the beauty brand.
- Hanging Figures
- 14
- Products
- 100+
- Acrylic Sq. Ft.
- 145