JENNAIR

In 2018 JennAir approached us to help them create a luxury experience for their new campaign ‘Bound By Nothing’. To be unveiled at the Architectural Digest Design Show, the exhibit needed to be bold and edgy, yet remain luxurious and sophisticated.

With the weight of a brand refresh behind it, the experience needed to engage the senses and spark the curiosity of the public, while also offering a space to showcase what the new line of luxury products could do. The prestige of the JennAir brand required an equally creative, yet functional exhibit.

Aiming for a highly immersive and unique brand experience, like walking through a museum, the exhibit was contained within a black box absent of any logos. Guests were allowed at a controlled pace, enabling them to truly engage with the stunning displays and the complementary high-end culinary experience.

This award winning exhibit was a one of a kind display of luxurious innovation. From it’s stationary displays using stove components, the fully immersed showcase areas and floor-to-ceiling LED displays, the exhibit was a magnet on the show floor. Bolstering the brand refresh with a ‘Best in Show’ award.