CREST ORAL-B
- Year
- 2016
- Location
- New York, New York (USA)
- Client
- CREST ORAL-B
- Industry
- Oral Hygene & Dental Care
Science in Practice
- Services
- Tailored Exhibits
- Storage & Logistics
- Fabrication
- Interactive Displays
- Disciplines
- Custom Fabrication
- Design
- Immersive Installation
- Integrated Tech & AV
- LED Video Wall
- On-Site Logistics
- Strategy
- Event
- GNYDM
Overview
Built around hands-on product education, Crest Oral-B’s GNYDM 2016 exhibit gave dental professionals a clear way to explore the brand’s oral care innovations. IGE organized the space with demonstration counters, illuminated product displays, sink stations, and clean blue-and-white branding to create a functional environment for learning, interaction, and product visibility.
The Results
This exhibit created a professional and engaging brand space that supported Crest Oral-B’s connection with the dental community. Through practical demonstration areas, strong visual consistency, and clear product presentation, the booth reinforced the brand’s reputation for scientific quality, oral health leadership, and trusted everyday care.
