Brius

At AAO 2023, IGE crafted a 20×20 booth for Brius Technologies that emphasized openness, clarity, and sophistication. Brius is pioneering an orthodontic system that allows independent tooth movement, offering an alternative to conventional braces and aligners. The design used clean lines, minimal clutter, and light accents to draw attention to key product zones, enabling visitors to engage with the technology in a calm, visually inviting environment.

The Brius exhibit struck the right balance between demonstration and dialogue. Its open layout welcomed prospects in, while accent lighting and focused zones kept attention where it mattered supporting their reputation as a forward-looking innovator in orthodontics.