Arrow Electronics

Arrow came to Goodwood Festival of Speed with advanced simulation technology to showcase. IGE built the stage: an immersive, brand-driven environment combining interactive experiences, large-scale digital content, and an architectural presence as forward-thinking as the brand itself.

Delivering a fully immersive technology experience in a compact outdoor footprint, while also maintaining strong brand visibility and handling a constant flow of visitors. The space had to make complex simulation technology feel exciting and accessible without losing its edge.

Taking cues from Arrow’s visual identity, IGE designed a sleek, futuristic environment built around the simulator experience. Large-format digital displays and immersive interactive content kept visitors engaged and kept the brand’s focus on innovation and performance front and center.

Goodwood gave Arrow the right stage, and the exhibit gave the brand the presence they wanted. Interactive experiences drew consistent crowds, the environment left a lasting impression, and Arrow walked away with its position as a leader in advanced technology firmly reinforced.