Applied Food Sciences, Inc.

Applied Food Sciences wanted to tell two stories: the natural, organic origins of their ingredients, and the clean, precise technology behind them. IGE designed a space that held both. Smart layouts, thoughtful branding, and modern finishes that brought a natural aesthetic and a professional edge into balance.

A 20×20 footprint doesn’t leave much room for compromise. The brief called for a space that could showcase organic, natural ingredients alongside clean technology credentials — while also housing a functional juice bar and lounge area for live product sampling.

Natural textures and tones grounded the space, while clean lines and modern finishes kept it sharp and professional. The result was a compact booth that communicated Applied Food Sciences’ commitment to quality and sustainability.

The exhibit successfully balanced strong consumer engagement with a polished brand presence. Interactive product areas, immersive lighting, and high visitor traffic helped reinforce Crest + Oral-B’s position as an innovative leader in oral care at ADA 2013.